FAQ

Which industries does PR-COM serve?

PR-COM focuses on IT and telecommunications. In these areas, the agency possesses profound market, technology and product know-how.

What services does PR-COM offer?

The company's pillars are:

Both areas are independent from each other.

What are the strengths of PR-COM?

Know-how, time-to-deliver, creativity, commitment and proactivity, methodogical approach, transparency.

Know-how

Through its industry specialization on one hand, and its internal organisational structure (separation of editorial and consulting departments) PR-COM possesses profound knowledge regarding enterprises, markets and products.

Time-to-deliver

Based on the refined methodology, different software tools and the uncompromising commitment to its clients, PR-COM is able to reach impressive results in no time.

Creativity

Each project is only as good as the ideas behind it. PR-COM teams take all the time necessary to develop ideas with high and positive impacts on the press.

Commitment and proactivity

PR-COM is aware of the responsibility clients entrust the agency with, and never loses sight of its duty to clients - successful communications work. That is our motivation and that is the reason why we react proactively to changes in the markets and competitive landscape, recommend counter measures and activities and propose improvements.

Methodogical approach

Our methodogical approach is the foundation of PR-COM services. PR-COM has developed many processes guaranteeing precise analysis, target-oriented actions and efficient workflows. Self-designed tools allow thorough measuring of success and quality at all times.

Transparency

PR-COM discloses all projects, activities or costs at all times. Thus, clients are not only able to follow each step of a project, they are also able to plan their budgets to the cent - without unpleasant surprises.

What is PR-COM's main objective?

Customer success and satisfaction.

What do clients think of PR-COM?

Selected client quotes:

Alan Holdship, Marketing Director, Merant:
"PR-COM is the best PR agency we have ever had worldwide."

Elisabeth Allen, VP Marketing, Dell:
"PR-COM is Dell's worldwide quality and quantity standard."

Ruth Blauel, Head of Marketing Vitria:
"PR-COM has significantly improved our public appearance through its relentless dedication."

Joachim Blome, General Manager Micro Focus:
"There is no better PR agency than PR-COM. Especially the company's IT know-how is incredible."

Josef Narings, former General Manager Borland:
"PR-COM's work is very impressive. Not one second have we regretted changing agencies."

Peer Stemmler, Country Manager Deutschland, Cisco WebEx:
"Excellent work."

Susan Nowack, Marketing Manager Toshiba SDD:
"With PR-COM, our presence in the media has significantly improved. We are very pleased with the high-level services of PR-COM."

Who is serving clients?

All clients have their own personal dedicated account manager responsible for press contacts and counseling and planning as well as organising all tasks at hands.

Furthermore, each account management-team is supported by an editor drafting press releases or articles and providing first-class customer-relevant market know-how.

Why the separation of editorial and account managment departments?

This separation allows a superior form of specialization: staff members are able to fully concentrate on their designated tasks. They do not have to cover a broad bandwidth of different activities, as usually practiced.

For example, PR-COM editors are able to focus on their expertise. They have published their collective knowledge in numerous features: during the last five years more than 900 multi-page case studies as well as technology, trend and market articles have been written and consequently published in the press.

On the other hand, PR-COM account managers are able to focus wholly on consulting services and especially press contacts. Thus, 80 journalist contacts are made each day. Per year, 200 interviews, press tours or press conferences take place.

This is based on a highly developed database comprising contacts to over 8.000 journalists.

What are PR-COM's contacts to business press?

PR-COM is sustaining a tightly-knit network with excellent contacts to all important German daily and business publications. Thus, PR-COM was able to secure extensive coverage, even for small clients and even though some products are very complex.