PR-COM's approach is characterized by a strategic orientation; in addition to its PR consulting staff, the company employs consultants who are solely responsible for the development of communication strategies.

PR-COM has successfully helped a lot of companies with their strategic positioning, among them Dell, IBM (Lotus) and Merant.

PR-COM strategic consulting services enfold the following areas:

		Enterprise and product analysis
		Analysis of competition
		Positioning recommendations (regarding communications)
		Development of messaging and wording (suitable for all marketing aspects)
		Ensuing operational PR (planning of activities, realization)