Through its industry specialization on one hand, and its internal organisational structure on the other hand (seperation of editorial and consulting departments on an operational PR level as well as its own department for strategic communications consulting) PR-COM possesses profound knowledge regarding enterprises, markets and products.

Client-specific expertise (targets, products, competitors) and market-specific knowledge are entrusted to PR-COM editors. In addition to their everyday editorial routine (generation of press releases and articles) they are also responsible for complementary research and (database-centric) knowledge management.

PR-COM editors puplished their collective knowledge in numerous features: during the last five years more than 900 multi-page case studies as well as technology, trend and market articles have been written and consequently published in the press.